Unshockingly, you have to ask the right questions to get the right answers. A lot of research has gone into trying to predict whether someone will do something based on their attitude towards it. Intuitively, it feels like if you’re interested in whether someone will, say, recycle their newspaper, knowing their attitudes toward environmentalism should […]

If you’re trying to sell something to someone,¬†you can sometimes get a metaphorical foot in the door by getting them to agree to a small thing before going after the big one. A smaller agreement sets up the relationship, and going from $25 to $80 is a lot less intimidating than going from $0 to […]


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